Amazon A9 Search Algorithm: Winning in the Digital Shelf

A single-minded focus on Customer Centricity is needed where Sellers put on their Customers’ shoes and empathize about their needs, what they are looking for, and then connecting them to the brand story and compelling them to buy the product. It always helps to connect with customers beyond the boundaries of a transactional Buy and Sell relationship, and Amazon’s A9/A10 algorithm seems to agree with me!