Google AdSense Facts & Statistics: How to get Started
Applying for Google’s AdSense program:
The best reasons for me to opt for AdSense were:
- No software to install, just added the ad code snippet on my WordPress site
- Low learning curve, absolutely free, simple way to earn money by displaying ads next to my online content
- No investment needed- I did not buy or sell or get into affiliate marketing
- Hassle-free transaction; once the threshold of $100 is reached Google makes the payment directly to our bank account
Top Google AdSense Statistics and Google Adsense Facts in 2021-22
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Google AdSense program was launched in March 2003 – it was called ‘name content targeting advertising’.
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Google AdSense had a referral program in the beginning, now it is still available only to selected publishers
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On an average Google processes over 3.5 billion daily searches whoch comes to reoughly around 40,000 search queries per second globally!
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One of Google’s early competitor Applied Semantic owned the name AdSense. After Google acquired the company they subsequently rebranded their ad program as Google Adsense.
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CTR (Click Through Rates) for Adsense ranges from 0.1% - 30%, but most commonly hovers between 1% - 10%.
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Generally speaking, the Adsense ad commission per click ranges between $0.20 - $15
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Participation in Google AdSense program is absolutely free.
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Apart from websites AdSense is also available for gaming, videos, mobiles and other search products.
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For every dollar AdSense publishers earn 68 cents of the revenue while Google retains 32 cents as its cut. Adsense for AdSense for search pays 51 cents for a dollar.
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Google has a share of 37+% of total U.S. digital ad spending alone among digital advertising platforms
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Average CTR (Click-Through Rate) for ads displayed on the GDN (Google Display Network) is 0.40%
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In 2018, 0.73 million publishers were removed from AdSense for policy violations and quality issues
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AdSense can pay publishers in their choice of 51 currencies
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Every year, Google pays over $10 billion to its publishers
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Google Ads platform enables advertisers to display advertisement, product and service listings across ad networks to all web users.
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In 2020, Google's ad revenue amounted to 146.92 billion US dollars.
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In June 2021, Google has 87.76% market share of the Global Search market. Bing has 5.56 % while Yahoo has 2.71%
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16% to 20% of queries that get asked every day have never been asked before.
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Besides the Search engine, Google also own the most popular browser Chrome, Gmail, and Google Maps
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Google receives over 3.5 billion searches per day worldwide.
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AdSense exceeds 2 million+ publishers as its customers.
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More than 90% of web pages receive zero organic traffic from Google. Just about 5% receive 10 visits or less each month.
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Digital ads spending globally is expected to reach $389 billion by 2021
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The conversion rate for display is 0.77% and search is at 3.75%
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Google has approximately 36% share of total digital US ad spending.
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Google initially started as a Ph.D. project at Stanford University, and slowly became the de-facto search engine globally.
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AdSense is a free, relatively simple way to earn money by displaying contextual ads next to online content
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Google’s revenues for the year 2020 was approximately $182 billion
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89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop.
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Every 15-30 mins the AdSense reporting on impressions, clicks gets updated.
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AdSense Earning is calculated as a combination of Impression-count x CTR x CPC x smart-pricing-factor
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Google Ads determines which ads should show with a lightning-fast ad auction, which takes place every time someone searches on Google or visits a site that shows ads
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46% of product searches begin on Google
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Average CPC (Cost Per Click) on the Display Network is 63 cents. So, on an average publishers earn 43 cents/click
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The GDN (Google Display Network)- which includes AdSense and other Google assets, serves 6+ billion impressions a day
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Google AdSense serves ads in 46 languages
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AdSense shows ads from 450 categories, including 16 that are deemed sensitive or restricted
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Google has around 90% Share of global desktop search traffic.
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China, Russia, and Japan are some of the few countries where local products are more preferred over Google.
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Most of Google's revenue of $182 billion in 2020 came from advertising (mostly Search advertising).
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In July 2020, there are 38,386,786+ live websites using Google AdSense
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40% of USA’s search queries online contained 2 keywords. Search queries up to 3 words accounted for more than 80% of all online searches.
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A single Google query uses approximately 1,000 computers in 0.2 seconds to retrieve an answer.
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Google parent company Alphabet's market capitalization as of June 2020 was $978 billion.
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Google acquired AdMob in 2009 which serves as a platform for mobile app makers to sell ad space within their apps and runs on both iOS and Android.
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As of October 2019, Facebook was the most searched keyword on Google!
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Cost Per Thousand Impressions (CPM) constitutes the amount an advertiser pays for their ad appears a thousand times.
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At least 92.18% of Internet users globally sees Google Ads.
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63% of Google’s US organic search traffic originated from mobile devices
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By 2020, Mobile Ad spends was forecasted to reach $247.4 billion
USEFUL LINKS
1. How to Sign in to Google AdSense?
2. How to Apply for Google AdSense?
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