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300+ Mahabharata Quotes and Wisdom to supercharge your Life

Mahabharata-Quotes
300+ Mahabharata Quotes and Wisdom to supercharge your Life

The Mahabharata is one of the two major Sanskrit epics of ancient India, along with the Ramayana. They have long fascinated cultures all over the world. There has never been a longer poem than the Mahabharata. The longest version contains over 100,000 shlokas (each shloka is a couplet) and lengthy prose passages.

Mahabharata narrates the struggle between two groups of cousins in the Kurukshetra War and the fates of the Kaurava and the Paṇḍava princes and their successors. Additionally, it includes philosophical and devotional material, such as a discussion of four “goals of life.”

Mahabharata has been guiding the nation since ages, not just as a story of a great war but also as a book of wisdom that gave millions of generations the concept of ‘Dharma’.

Among the principal works and stories in the Mahabharata are the-

1. Bhagavad Gita
2. The story of Damayanti
3. The story of Shakuntala
4. The story of Pururava and Urvashi
5. The story of Savitri and Satyavan
6. The story of Kacha and Devayani
7. The story of Rishyasringa
8. An abridged version of the Ramayana

Mahabharata Quotes

 यदा यदा हि धर्मस्य ग्लानिः भवति भारत,
अभ्युत्थानमधर्मस्य तदा आत्मानं सृजामि अहम् |
परित्राणाय साधूनां विनाशाय च दुस्-कृताम्,
 धर्म-संस्थापन-अर्थाय सम्भवामि युगे युगे ||

Yada Yada Hi Dharmasya
Glanir Bhavati Bharata
Abhyutthanam Adharmasya
 Tadatmanam Srjamy Aham
Paritranaya Sadhunam
Vinasaya Ca Duskritam
Dharma-Samsthapanarthaya
Sambhavami Yuge Yuge

Here is a curated list of 300+ Mahabharata quotes on life, war, karma, dharma, and righteousness.

I hope this will serve as a shining beacon as we navigate through Life.

  • Men experience happiness and misery by turn. No man ever enjoys unmixed happiness. A wise man, possessing high wisdom, knowing that life has its ups and downs, is neither filled with joy nor with grief. When happiness comes, one should enjoy it, and when misery comes one should bear it.
  • Whatever actions are performed by a man under whatever circumstances, he gets the fruits of those actions under whatever circumstances they may be performed. — Mahabharata
  • Anger is the enemy of men difficult to conquer and greed is the endless desire. A good man is one who seeks the welfare of all beings, and a bad man is one who has no compassion or mercy.
  • The human form of life is a most asset for the living entity who can utilize it for solving the problems of life; therefore, one who does not utilize this opportunity properly is a miser. — Lord Krishna to Arjuna
  • There are two forces: fate and human effort — all men depend on and are bound by these, there is nothing else. — Kripa
  • One should practice what one considers to be one’s duty, guided by reasons instead of blindly following the practices of the world.
  • A pessimistic ignorant fool is always disturbed by thousands of reasons to cry and hundreds of reasons to be afraid every day. A wise person is never affected by these.
  • This is the sum of duty: do naught to others which if done to thee, would cause thee pain. — The Mahabharata
  • Cleverness does not always lead to gain nor stupidity to poverty. — The Mahabharata
  • Anger is the enemy of men difficult to conquer and covetousness (greed) is the endless desire. A good man is one who seeks welfare of all beings, and a bad man is one who has no compassion or mercy. — The Mahabharata
  • The one who seeks success must abandon six vices: drowsiness, sloth, fear, anger, laziness and putting on work to a later time. — Udyogaparva, Mahabharata
  • The one who never looks arrogant, never speaks about others with disregard, never says rude words, even if this one has lost self-control — such a person is always liked by everyone. — Udyogaparva, Mahabharata
  • If you start a work, take rest only after its completion; otherwise, the (incomplete) work will finish you. — Devarata to King Shantanu
  • Time creates all things and time destroys them all. Time burns all creatures and time again extinguishes that fire.
  • What is a greater happiness to a father than what the father feels when his son, running to him, clasps him with his tiny little arms, though his body is full of dust and dirt.
  • Whatever actions are performed by a man under whatever circumstances, he gets the fruits of those actions under whatever circumstances they may be performed.
Mahabharata Quotes
Mahabharata Quotes!
  • Yaksha:
    What is the invincible enemy of men?
    What is their permanent disease?
    Who is honest?
    Who is dishonest?

    Yudhishthira:
    Anger is the most invincible enemy.
    Covetousness is the incurable disease.
    He who is friendly to all creatures is honest.
    And he who is cruel is dishonest.
  • Men lose good judgment in things which concern their interest.
  • Success that is obtained by negotiations and other means is the best. Success which is secured by creating disunion amongst the enemy is temporary. Success secured by battle is the worst.
  • Men experience happiness and misery by turn. No man ever enjoys unmixed happiness. A wise man, possessing high wisdom, knowing that life has its ups and downs, is neither filled with joy nor with grief. When happiness comes, one should enjoy it, and when misery comes one should bear it.
  • Pleasant looks, cheerful heart and sweet words are due to a guest. Rising up, the host should advance towards the guest; he should offer him a seat, and duly worship him. This is the eternal Dharma.
  • Anger is in this world, the root of the destruction of mankind, The angry man commits a sin; the angry man murders his preceptor; the angry man insults his ciders with harsh words. The angry man cannot distinguish what should be and should not be said by him. there is nothing which cannot be said or done by an angry man.
  • A wise man should never contract friendship with the wife of the king nor with other attendants of his, nor with those whom he despises and who are hostile to him.
  • Friendship never remains in the world in anyone’s heart without being worn out, Time wears it out, anger destroys it. The poor cannot be the friend of the rich, the unlearned cannot be the friend of the learned, the coward cannot be the friend of the brave. -Drupada to Drona
  • Men of immature understanding begin an act without having an eye to what may happen in future.
  • A man who starts a fire and then covers it up in a garment, sorrows when he is scorched. Such a person is not regarded as learned.
  • I know what is right, but I cannot do it; I know what is wrong but cannot desist from doing it. — Duryodhana
  • Nobody is nobody’s friend, nobody is nobody’s well-wisher, persons become friends or enemies only from motives of interest. -Bhisma
  • A person should never do that to others, which he does not like to be done to him by others. -Bhisma
  • There are two forces: fate and human effort — All men depend on and are bound by these, there is nothing else. — (Kripa in Mahabharata)
  • A true holy bath consists in washing the mind clean of all impurities.
  • Anger is a great vice. So too is pride. Together they can destroy a man’s commonsense. Their explosive combination can even destroy his basic sense of self preservation.
  • If you start a work, take rest only after its completion; otherwise, the (incomplete) work will finish you. -Bhisma to King Shantanu
  • Seek information, but not from the unreliable; ask for advice but not from the unwise…
  • Be generous, not wasteful; give, not indiscriminately…
  • The body of a man is like the chariot; his soul, the driver; and his senses, the horses. Drawn by those excellent steeds when well trained, he that is wise and patient, performs life’s journey in peace. -Vidura
  • Wrath is a bitter remedy for evils, it causes malady in the head, destroys fame, and is a source of sinful acts. It ought to be controlled by a good man and those that do not control it are bad men. -Sanjaya
  • The root of all mental ailments is affection. Affection makes a man attached and that leads to misery.
  • Just as water quenches fire, knowledge quenches mental ailments.
  • Valor at the right place and right time is recommended for our welfare.
  • A war guarantees victory only if it is at the right time and the right place. But if it is conducted at the wrong time, it does not bring any fruits.
  • It is better for one to live on alms than to kill. -Sanjaya
  • Just as a hot iron ball affects the water in a pot, mental pain affects the body.
  • Every kind of happiness and unhappiness results from attachment.
  • Attachment is the root of all unhappiness and attachment causes fear.
  • A person of good acts and good, agreeable, and sweet speech has no equal.
  • Let a man fix his mind on the reality and having done this, he will transcend time.
  • Do throughout your life that which will bring happiness in your life hereafter.
  • War causes destruction to all, it is sinful, it creates hell, it gives the same result in victory and defeat alike. -Sanjaya
  • There are many evils in battle: the first and the foremost is slaughter. Victory is always uncertain. It depends on chance. Even those that obtain victory must suffer losses. -Vyasa
  • The man who suffers evil for his own misconduct should not attribute it to others. -SANJAYA
  • They that are desirous of victory do not so much conquer by might and prowess, as by truth, compassion, piety, and virtue. Fight without any arrogance, for victory is certain to be there where righteousness is. -Sanjaya
  • In this world, the relationship between the virtuous is more important than a relationship resulting from birth. -Bhishma to Karna
  • He indeed is called wise who is not swayed from his goal by anger, delight, pride, shame, arrogance, or self-importance. He indeed is called wise whose actions are not affected by climatic changes — heat and cold — fear, lust, and change of fortune — prosperity or poverty.
  • Men that are heroic, virtuous, and most exalted, having defeated an enemy, neither boast of themselves with harsh words, nor indulge in abusive language. -Sanjaya
  • Passion, engagement, skill, and policy — these are the means to accomplish objectives. -Ashwatthama
  • The biggest drawback of anger is that it cannot differentiate between good and bad. -Bhishma Pitamha to Arjuna
  • Fools are those trying to teach the one who cannot be taught and those talking to the one who listens to them with mistrust.
  • Sorrow comes after happiness, and happiness comes after sorrow; One does not always suffer sorrow, nor always enjoy happiness. -Vyasa
  • Words are invaluable, speak them if you must. Weigh them carefully before you speak them out. -Yudhishthira to Draupadi
  • Sometimes lying is as good as speaking truth.
  • This body which is the conglomeration of the five elements is governed only by Time. Nothing else is able either to protect it or to destroy it. — (Sage Narada Advice to Yudhishtira)
  • Swayed by pride, men walk in paths that are unrighteous. None among them succeeds in attaining his real nature.
  • Conquer anger with forgiveness, win the wicked with kindness, educate the niggardly (ungenerous with time, money etc.) with generosity, overcome injustice with truth.
  • What is weightier (more sustaining) than the earth? — Mother
    What is higher than the sky? — Father (bestower of more benefits)
    What is swifter than the wind? — Mind
    What is more numerous than grass? -Thoughts (of a sorrow-stricken mind) are more numerous than grass.
  • Men experience satisfaction and hopelessness by turn. No man appreciates unmixed satisfaction. An insightful man, having high shrewdness, realizing that life has its good and bad times, is neither loaded up with satisfaction nor with sadness. At the point when joy comes, one ought to appreciate it, and when wretchedness comes one should bear it.
  • Men lose practical insight in things which concern their advantage.
  • You have the right to perform your actions, but you are not entitled to the fruits of the actions. Do not let the fruit be the purpose of your actions, and therefore you won’t be attached to not doing your duty.
  • Once war has been undertaken, no peace is made by pretending there is no war.
  • You see the faults of others, even though they are as small as a mustard seed. But you do not see your own, even though they can be seen as large as a Bilva fruit. … O Duhshanta! My birth is nobler than your own. O lord of kings! You are established on earth. But I roam the sky. Know that the difference between you and me is that between a mustard seed and Mount Meru.
  • One who does not see impurities in one’s acts, is not expected to see it in another. Adiparva
  • Anger is the most invincible enemy. Covetousness is an incurable disease. He who is friendly to all creatures is honest. And he who is cruel is dishonest. — Aranya Parva
  • I do not blame you, O King, for hitting an innocent man. For, cruelty comes quickly to the powerful.
  • These three people are the golden flowers that blossom on the creeper named Earth — the courageous, the learned and the person who knows to serve.
  • But if a crime doesn’t find a punisher, many in the world will commit crimes. A man who has the power to punish a crime and doesn’t do so, despite knowing that a crime has been committed, is himself tainted by the deed, even if he is the lord. — Adi Parva
  • Revenge is not always better, but neither is forgiveness; learn to know them both, so that there is no problem. — Prahalad to Draupadi
  • Anger is in this world, the root of the destruction of mankind, The angry man commits a sin; the angry man murders his preceptor; the angry man insults his ciders with harsh words. The angry man cannot distinguish what should be and should not be said by him. there is nothing that cannot be said or done by an angry man. — Aranya Parva
  • Abandon all varieties of dharmas and simply surrender unto me alone. I shall liberate you from all sinful reactions; do not fear. — Krishna To Arjuna
  • To save a family, abandon a man; to save the village, abandon a family; to save the country, abandon a village; to save the soul, abandon the earth. — Vidura to Kavya
  • A grey head does not make an elder. …. Not by years, not by grey hairs, not by riches or many relations did the seers make the Law: He is great to us who has learned. — Astavakra
Mahabharata Quotes
Mahabharata Quotes!
  • I do not blame you, Maharaja, for hitting an innocent man. For, cruelty comes quickly to the powerful. — Yudhishthira
  • A man should avoid these six like a leaking boat in the ocean: a teacher who does not teach, a priest who has not studied, a king who fails to protect, a wife who is abusive, a cowherd who wants a village, and a barber who wants a forest. — Vidura
  • Once war has been undertaken, no peace is made by pretending there is no war. — Duryodhana
  • Well, I shall now tell you something more. With even a thousand (explanations), one that has a bad understanding succeeds not in acquiring knowledge. One, however, that is endured with intelligence succeeds in attaining happiness, through only a fourth share (of explanations). — Krishna
  • Without doubt, all kings, O son, must once see Hell. — Dharma
  • Youth, beauty, life, accumulated wealth, health, loved ones none of them are permanent. A wise man will never run behind these.
  • Those prone to get drunk, get drunk on knowledge, wealth, and good birth; but the same are triumphs of the strict.
  • Draupadi said, -Why, O Pratikamin, dost thou say so? What prince is there who playeth staking his wife? The king was certainly intoxicated with dice. Else, could he not find any other object to stake?
  • The Pratikamin said, — ‘When he had nothing else to stake, it was then that Ajatasatru, the son of Pandu, staked thee. The king had first staked his brothers, then himself, and then thee, O princess.
  • Draupadi said, — ‘O son of the Suta race, go, and ask that gambler present in the assembly, whom he hath lost first himself, or me. Ascertaining this, come hither, and then take me with thee, O son of the Suta race. — Mahabharata
  • I am the beginning, the middle, and the end of the creation. — Sri Krishna
  • A wound inflicted by arrows heals, a woodcut down by an axe grows, but harsh words are hateful? a wound inflicted by them does not heal. Arrows of different sorts can be extracted from the body, but a word-dart cannot be drawn out, for it is seated in the heart.
  • When the Gods deal defeat to a person, they first take his mind away, so that he sees things wrongly. Time does not raise a stick and clobber a man’s head; the power of Time is just this upended view of things. — Dhritarashtra
  • Truth was found heavier than a hundred horse-sacrifices. O king, Truth, I ween, may be equal to the study of, the entire Vedas and ablutions in all holy places. There is no virtue equal to Truth: there is nothing superior to Truth. O king, Truth is God himself; Truth is the highest vow. — Sambhava Parva
  • The intoxication with power is worse than drunkenness with liquor and such, for who is drunk with power does not come to his senses before he falls. — Mahabharata
  • People who never raise a voice against the injustice in front of them, has no right to live. — Krishna
  • Good action, you will get happiness. Bad actions, you will get misery. To get anything one must act, perform. Without action, one does not get anything. — Mahabharata
  • Friendship never remains in the world in anyone’s heart without being worn out, Time wears it out, anger destroys it. The poor cannot be the friend of the rich, the unlearned cannot be the friend of the learned, the coward cannot be the friend of the brave. — Drupada
  • Lovely looks, lively heart and sweet words are because of a visitor. Ascending, the host should progress towards the visitor; he should offer him a seat, and properly love him. This is the interminable Dharma. — Aranyaka Parva
  • Karmanye Vadhikaraste, Ma phaleshou kada chana,
    Ma Karma Phala Hetur Bhurmatey Sangostva Akarmani

    You have the right to perform your actions, but you are not entitled to the fruits of the actions. Do not let the fruit be the purpose of your actions, and therefore you won’t be attached to not doing your duty
  • bandhur atmatmanas tasya yenatmaivatmana jitah
    anatmanas tu satrutve vartetatmaiva satruvat

    For the being who has conquered the mind; that beings mind is the best of friends.
    But for one whose mind is uncontrolled, that very mind acts as the worst of enemies.
  • anasritah karma-phalam karyam karma karoti yah
    sa sannyasi ca yogi ca na niragnir na cakriyah

    One who enacts obligatory prescribed actions without expectation of the result of actions he is truly a renunciate and a follower of the science of uniting the individual consciousness with the Ultimate consciousness; not one without prescribed duties, nor one who merely renounces bodily activities.
  • nakarmanam anarambhan naishkarmyam puruso snute
    na ca sannyasanad eva siddhim samadhigacchati

    A person can never achieve freedom from reactions to activities without first performing prescribed Vedic duties; neither can perfection be attained by renouncing them as well.
  • Time creates all things and time destroys them all. Time burns all creatures and time again extinguishes that fire. — Anukramanika Parva, Adi Parva
  • What is a greater happiness to a father than what the father feels when his son, running to him, clasps him with his tiny little arms, though his body is full of dust and dirt. — Sambhava Parva, Adi Parva
  • Friendship never remains in the world in anyone’s heart without being worn out, Time wears it out, anger destroys it. The poor cannot be the friend of the rich, the unlearned cannot be the friend of the learned, the coward cannot be the friend of the brave. — Drupada to Drona, Sambhava Parva, Adi Parva
  • Men of immature understanding begin an act without having an eye to what may happen in future. — Rajshuyarambha Parva, Sabha Parva
  • Whatever actions are performed by a man under whatever circumstances, he gets the fruits of those actions under whatever circumstances they may be performed. — Krishna, Jarasandhabadha Parva Sabha Parva
  • Men experience happiness and misery by turn. No man ever enjoys unmixed happiness. A wise man, possessing high wisdom, knowing that life has its ups and downs, is neither filled with joy nor with grief. When happiness comes, one should enjoy it, and when misery comes one should bear it. — Vrihi Drounika Parva, Aranya Parva
  • Pleasant looks, cheerful heart and sweet words are due to a guest. Rising up, the host should advance towards the guest; he should offer him a seat, and duly worship him. This is the eternal Dharma. — Aranyaka Parva, Aranya Parva
  • Anger is in this world, the root of the destruction of mankind, The angry man commits a sin; the angry man murders his preceptor; the angry man insults his ciders with harsh words. The angry man cannot distinguish what should be and should not be said by him. there is nothing which cannot be said or done by an angry man. — Yudhishthira, Arjunabhigamana Parva, Aranya Parva
  • A wise man should never contract friendship with the wife of the king nor with other attendants of his, nor with those whom he despises and who are hostile to him. — Pandava Pravesha Parva, Virata Parva
  • War causes destruction to all, it is sinful, it creates hell, it gives the same result in victory and defeat alike. — Sanjaya, Udyoga Parva
  • Wrath is a bitter remedy for evils, it causes malady in the head, destroys fame, and is a source of sinful acts. It ought to be controlled by a good man and those that do not control it are bad men. — Sanjaya, Udyoga Parva
  • The body of a man is like the chariot; his soul, the driver; and his senses, the horses. Drawn by those excellent steeds when well trained, he that is wise and patient, performs life’s journey in peace.: — Vidura, Udyoga Parva
  • Men lose good judgment in things which concern their interest. Dhritrashtra, Bhishma Parva
  • Success that is obtained by negotiations and other means is the best. Success which is secured by creating disunion amongst the enemy is temporary. Success secured by battle is the worst. — Vyasa, Bhishma Parva
  • There are many evils in battle: the first and the foremost is slaughter. Victory is always uncertain. It depends on chance. Even those that obtain victory must suffer losses. — Vyasa, Bhishma Parva
  • The man who suffers evil for his own misconduct should not attribute it to others. — ANJAYA, Bhishma Parva
  • They that are desirous of victory do not so much conquer by might and prowess, as by truth, compassion, piety, and virtue. Fight without any arrogance, for victory is certain to be there where righteousness is. — Sanjaya, Bhishma Parva
  • It is better for one to live on alms than to kill. — Sanjaya, Bhishma Parva
  • In this world, the relationship between the virtuous is more important than a relationship resulting from birth. — Bhishma to Karna, Drona Parva
  • Men that are heroic, virtuous, and most exalted, having defeated an enemy, neither boast of themselves with harsh words, nor indulge in abusive language. — Sanjaya, Drona Parva
  • Passion, engagement, skill, and policy — these are the means to accomplish objectives. — Ashwatthama, Karna Parva
  • Many people maintain that morality can be learned from the scriptures alone; I do not find fault with that, but then everything is not provided in the scriptures. Moral precepts have been made for the well-being of all creatures. Moral precepts have been made to free the creatures from all injuries. Dharma — morality — is so called because it protects all. Morality saves all creatures. That is moral that keeps creatures from injuries. An untruth spoken to save creatures from injuries is in the cause of morality and does not amount to a falsehood. — KRISHNA, Karna Parva
  • Sorrow comes after happiness, and happiness after sorrow; One does not always suffer sorrow, nor always enjoy happiness. — Vyasa, Shanti Parva
  • Nobody is nobody’s friend, nobody is nobody’s well-wisher, persons become friends or enemies only from motives of interest. — Bhishma, Shanti Parva
  • A person should never do that to others, which he does not like to be done to him by others. Bhishma, Shanti Parva
  • It is he who is never discouraged who greatens and tastes the eternal joy.
  • Nothing is superior to truthfulness, nor anything more terrible than falsehood.
  • By dominating the senses, one increases the intelligence.
  • Gold is tested by the fire, the good man by his acts, heroes by perils, the prudent man by difficult circumstances, friends, and enemies by needs.
  • Like a fish that does not know anything other than water to be its element, so a deluded one foolishly falls in Prakriti’s net and migrates from body to body like a fish, from one body of water to another, thinking that water is the element in which it alone can live.
  • As experience can seldom be gained but by travelling in regions remote from one’s home, so salvation can never be attained except by acting according to principles that are very high, compared with the ordinary level of our desire and propensities.
  • Every act should be done thoroughly; one should be always heedful. For, such a minute thing as a thorn, if extracted badly, leads to obstinate gangrene.
  • As greed grows, ignorance grows with it, the root of greediness is but loss of clear thinking, loss of judgment, and so ignorance is an inseparable companion of greed.
  • The words of truth are good. But words that bring goodness are better than truth. Those words that bring goodness to the living indeed constitute truth. This is my verdict.
  • Just fasting cannot wash off sins. Fasting dries up flesh and blood only.
  • The penance of one who practices non-violence becomes everlasting. He always gets the merits of performing sacrifices. One who is non-violent is like a mother and father to all living beings.
  • A companion is a friend for the traveler. The wife is a friend for one who stays at home. A doctor is a friend for the diseased; and charity is a friend for one who is dying.
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  • Awareness of self is immortality, and false knowledge which cause unawareness of the Self is indeed real death.
  • Those who are attached to the senses and are driven by desire and identify themselves with their bodies lead hollow lives devoid of any significance and undergo repeated cycles of birth and death.
  • The wise ones, overcoming desires, destroy all karma, good as well as bad, and become free from birth and death.
  • Through realization of the Supreme Self, death truly gets conquered.
  • Death conquers only those who identify themselves with bodily life.
  • Death overpowers a man who thinks: This has been done, this is yet to be done, and this is half done.
  • O desire! I have understood your root cause. You are caused by samkalpa (intention). If I don’t make any samkalpa, then you will be destroyed with your roots.
  • Everyday people go to the abode of the King of Death, and yet those who remain hope to live forever. What can be a greater wonder than this?
  • There are those who only see the honey atop a tree and not the fall. They sorrow when their greed for honey dislodges them.
  • A man who starts a fire and then covers it up in a garment, sorrows when he is scorched. Such a person is not regarded as learned.
  • Whatever is there in this world to be known concerning the various ways and goal of life, is there in this book; and whatever is not here is nowhere to be found. (Sage Vyasa on the Mahabharata.)
  • Listen to the essence of dharma. Having heard it, try to hold on to it. This is the essence of dharma — what you consider as unpleasant and harmful to yourself, do not do to others.’ (In other words, do unto others what you want others to do unto you.)
  • ‘I know what is right, but I cannot do it; I know what is wrong but cannot desist from doing it.’ (Duryodhana in the Mahabharata)
  • There are two forces: fate and human effort — All men depend on and are bound by these, there is nothing else. (Kripa in Mahabharata)
  • The intoxication with power is worse than drunkenness with liquor and such, for who is drunk with power does not come to his senses before he falls. (Vidura in Mahabharata)
  • It is he who is never discouraged who greatens and tastes the eternal joy.
  • Never goes a sin without its due return; and deeds of noble goodness, or dire sin, bear their just fruit, here, in this very life. Never is there escape from consequence because the Great Judge dwells within each heart….
  • Seek information, but not from the unreliable; ask for advice but not from the unwise…
  • When a person abstains from doing wrong to any creature, in thought, word, or deed, he is said to attain to the state of oneness with God…
  • Be generous, not wasteful; give, not indiscriminately…
  • The root of all mental ailments is affection. Affection makes a man attached and that leads to misery.
  • Just as water quenches fire, knowledge quenches mental ailments.
  • Something that is thought of in one way, may turn out to be another.
  • Those who are learned in the ancient accounts have said that a war is the worst.
  • Valor at the right place and right time is recommended for our welfare.
  • The learned do not gauge how much of load a chariot can take on the words of its maker.
  • A war guarantees victory only if it is at the right time and the right place. But if it is conducted at the wrong time, it does not bring any fruits.
  • Just as a hot iron ball affects the water in a pot, mental pain affects the body.
  • Attachment is the root of all unhappiness and attachment causes fear.
  • Every kind of happiness and unhappiness results from attachment.
  • It is attachment that leads to the desire for material objects. Both are evil, but attachment is more evil than the desire for material objects.
  • Gold is tested by the fire, the good man by his acts, heroes by perils, the wise man by difficult circumstances, friends, and enemies by great needs.
  • With kindness conquer rage; with goodness malice; with generosity defeat all meanness; with the straight truth defeat lies and deceit.
  • Time is the seed of the universe.
  • Self-restraint, forgiveness, patience, energy, contentment, truthfulness of speech, modesty, abstention from injury, from the evil practices and cleverness, these are productive of happiness.
  • A person of good acts and good, agreeable, and sweet speech has no equal.
  • Let a man fix his mind on the reality and having done this, he will transcend time.
  • This is the sum of duty. Do nothing at all to others which would cause you pain if done to you.
  • Faults as small as mustard seed you see very well in others but faults as large as a melon of your own you never see.
  • Do throughout your life that which will bring happiness in your life hereafter.
  • What is more numerous than grass? — The thoughts that arise in the mind of man are more numerous.
  • What is the highest refuge of virtue? — Liberty is the highest refuge of virtue.
  • Who is the friend granted by gods to man? — The wife is the friend bestowed on man by the gods.
  • The most valuable of all possessions? — Knowledge
  • The best of all gains? — Health.
  • The best of all kinds of happiness? — Contentment.
  • Pride is a consciousness of ones being himself an actor or sufferer in life.
  • Patience is subjugating the senses.
  • A true holy bath consists in washing the mind clean of all impurities.
  • Study of the Vedas is not enough if a man does not conduct himself properly.
  • The most wonderful thing in this world is that day after day there enter the temple of death countless lives. Looking on this spectacle, the rest of them, those who remain, believe themselves to be permanent, immortal.
  • Anger is a great vice. So too is pride. Together they can destroy a man’s commonsense. Their explosive combination can even destroy his basic sense of self preservation.
  • When a person is strong, valorous, skilled, and intelligent, why question his lineage? Like a river’s noble course, deeds should proclaim the warrior.
  • Though one may be reputed to be a great teacher, it is his student’s prowess that will prove the worth of his teachings. Not just by words but by deeds must he prove his merit as a great teacher.
  • The learned are of the opinion that death results from ignorance. Ignorance is death and so, knowledge, the absence of ignorance, is immortality.
  • The pursuit of Brahman or self-knowledge is immortality.
  • Swayed by pride, men walk in paths that are unrighteous. None among them succeeds in attaining his real nature.
  • The natural inclination of man towards pursuits that are unreal is alone the cause of the senses being misled. The soul that is constantly affected by the pursuit of objects that are unreal, worships only earthly enjoyments that surround it. The desire for enjoyment first strikes a man. Lust and wrath soon follow behind. These three lead foolish men to death.
  • Our scriptures enjoin that everyone must speak the truth. In our tradition, no spiritual austerity is considered superior to the practice of truthfulness.
  • It is sometimes difficult to determine how to practice truthfulness in extreme situations. In a situation where telling a lie is as spiritually beneficial as speaking truth there is no harm in lying.
  • If being truthful is spiritually harmful, then it is better to lie. Lying should never be for selfish gains.
  • Sometimes lying is as good as speaking truth.
  • Those who understand the deeper meaning of righteousness do not see any unrighteousness in one who lies to save innocent lives.
  • Grieve not for anyone. This world is entirely in the hands in the Lord. He is the one Who brings people together; makes them live together for a while and then part forever.
  • Consider the bullock. The master pierces its nostrils and threads a rope through it. He then loads the back of the animal with the burden it must carry. The bullock must move in the direction in which the master pulls the rope, and it must carry the burden the master chooses to place on its back. It has no choice in the matter. Even so, man is tied by the ropes whose names are Rules of Conduct: Dharma.
  • Propelled by Dharma man carries to the Home of the Lord the burdens imposed on him. No man is free to do as he pleases.
  • When a child plays with toys he brings a few of them together, plays with them for a while and separates them as suits his whim. Even so, human beings are brought together in this world, and they are parted by the wish of the Lord.
  • Consider the essential truth about the life of every human being. The human body is impermanent as you know. And the atman is imperishable. Considered either way, there is no cause to mourn the disappearance of the elders.
  • This body which is the conglomeration of the five elements is governed only by Time. Nothing else is able either to protect it or to destroy it.
  • That which upholds is called dharma; all beings are sustained by dharma.
  • Anything that can hold things together — know it for certain, that is dharma.
  • Do not do to others what is not agreeable to oneself. This, in brief, is dharma; everything else proceeds from desire.
  • The wise speak of dharma as residing in the minds of all beings. Therefore, let goodwill flow for all beings from the mind.
  • He indeed is called wise who is not swayed from his goal by anger, delight, pride, shame, arrogance, or self-importance. (Mahabharata, 5.33.17)
  • He indeed is called wise whose actions are not affected by climatic changes — heat and cold — fear, lust, and change of fortune — prosperity or poverty. – Mahabharata, 5.33.19)
  • What is heavier than earth, higher than mountains, faster than wind and more numerous than straws?
  • Yudhishthira: One’s mother is heavier than earth; one’s father is higher than mountains. The mind is faster than wind and our worries are more numerous than straws.
  • What is more in number than grasses? What does not close its eyes while sleeping? What does not move even after birth? What does not have a heart? What grows with speed? Who is a friend, for one who goes abroad?
  • Yudhishthira: Worries outnumber grasses. The fish does not close its eyes while sleeping (symbolism of ever awake atman). Eggs do not move even after birth. A stone does not have a heart. The river grows with speed. Education is the only friend of people who go abroad.
  • What is that which, when renounced, makes one loveable? What is that which when renounced makes one happy and wealth?
  • Yudhishthira: Pride, if renounced makes one lovable, by renouncing desire one become wealthy, and to by renouncing avarice one becomes happy.
  • Whatever is here, is found elsewhere. But what is not here, is nowhere else. (The Book of the Beginning)
  • Poets have told it before, poets are telling it now, other poets shall tell this history on earth in the future. (The Book of the Beginning)
  • Mortification is not dregs, Vedic study is not dregs, and the nature-given rules of the Veda are not dregs, the vigorous acquisition of wealth is not dregs — but that is what they become when they are beaten by the beings. – (The Book of the Beginning)
  • All this is rooted in Time, to be or not to be, to be happy or not to be happy.
  • To save a family, abandon a man; to save the village, abandon a family; to save the country, abandon a village; to save the soul, abandon the earth. – Vidura quoting Kavya (The Book of the Assembly Hall)
  • When the Gods deal defeat to a person, they first take his mind away, so that he sees things wrongly. ………….. Time does not raise a stick and clobber a man’s head; the power of Time is just this upended view of things. — Dhrtarastra (The Book of the Assembly Hall)
  • Discontent is the root of fortune. — Duryodhana (The Book of the Assembly Hall)
  • Revenge is not always better, but neither is forgiveness; learn to know them both, son, so that there is no problem. — Prahlada (quoted by Draupadi) (The Book of the Forest)
  • A grey head does not make an elder. …. Not by years, not by grey hairs, not by riches or many relations did the seers make the Law: He is great to us who has learning. — Astavakra (The Book of the Forest)
  • Those seeds of grains they call rice and so forth, they are all alive, good brahmin, what do you think of that? ……. Come to think of it, no one fails here to hurt. — Hunter to the brahmin who was critical of hunting and meat eating (The Book of the Forest)
  • Be he ever so wise and strong, wealth confounds a man. In my view, anyone living in comfort fails to reason. — Nahusa (in the form of a boa) (The Book of the Forest)
  • When shown the door, take the door, and put no trust in kings. — Dhaumya to Yudhisthira (The Book of Virata)
  • I do not blame you, Maharaja, for hitting an innocent man. For, cruelty comes quick to the powerful. — Yudhisthira to Virata (The Book of Virata)
  • A man should avoid these six like a leaking boat in the ocean: a teacher who does not teach, a priest who has not studied, a king who fails to protect, a wife who is abusive, a cowherd who wants a village, and a barber who wants a forest. — Vidura (The Book of the Effort)
  • Those prone to get drunk get drunk on knowledge, wealth, and good birth; but the same are triumphs of the strict. — Vidura (The Book of the Effort)
  • The intoxication with power is worse than drunkeness with liquor and such, for who is drunk with power does not come to his senses before he falls. — Vidura (The Book of the Effort)
  • Cleverness does not always lead to gain nor stupidity to poverty. — Vidura (The Book of the Effort)
  • Man is not the master of destiny, but a wooden doll that is strung on a string. — Dhrtarastra (The Book of the Effort)
  • Once war has been undertaken, no peace is made by pretending there is no war. — Duryodhana (The Book of the Effort)
  • There are two forces: fate and human effort — All men depend on and are bound by these, there is nothing else. — Krpa (The Book of the Sleeping Warriors)
  • He is a fool that practices truth without knowing the difference between truth and falsehood. — Krishna to Arjuna (The Book of Karna)
  • Morality is even so difficult of being understood. — Krishna to Arjuna (The Book of Karna)
  • Janaka said: Unlimited is my wealth. At the same time, I have nothing. If the whole of (my Kingdom) Mithila be consumed in a conflagration, I shall incur no loss of wealth. (The Book of Peace)
  • On should practice what one considers to be one’s duty, guided by reasons, instead of blindly following the practices of the world. — Tuladhara, the merchant to the Brahman Jajali (The Book of Peace)
  • What thy thyself said unto me at that time (at the approach of the Battle), Kesava, through affection, has, all been forgotten by me … Repeatedly, however, have I been curious about these truths. Arjuna to Krishna (The Book of the Horse Sacrifice)
  • It is exceedingly disagreeable to me to learn that thou didst not, from folly, receive what I imparted. The recollection of all that I told thee on that occasion will not come to me now. Krishna to Arjuna (The Book of the Horse Sacrifice)
  • Brahma said: Well, I shall now tell you something more. With even a thousand (explanations), one that has a bad understanding succeeds not in acquiring knowledge. One, however, that is endured with intelligence succeeds in attaining happiness, through only a fourth share (of explanations). — Krishna to Arjuna quoting …. (The Book of the Horse Sacrifice)
  • All this has Time for its root. Time is indeed the seed of the universe, O Dhanajaya. It is time again, that withdraws everything at its pleasure. – Vyasa to Arjuna (The Book of the Clubs)
  • Without doubt, all kings, O son, must once see Hell. — Dharma to Yudhisthira (The Book of Ascent to Heaven)
  • Time brings existence and non-existence, pleasure, and pain. Time creates all elements and time destroys all beings. … Time cannot be conquered. Time walks in all elements, pervasive and impartial. [Sanjaya to Dhritarashtra, Anukramanika Parva, Adi Parva, Ch 1]
  • There is no curse that does not have a remedy. O snakes! But he who has been cursed by his mother has no remedy. [Vasuki, Astika Parva, Adi Parva, Ch 33]
  • One who is afflicted by destiny can find a remedy in destiny alone. — [Elapatra to Vasuki, Astika Parva, Adi Parva, Ch 34]
  • This single strand of grass that you see, the one from which we are hanging, is the strand of our family lineage. O Brahmana! The strands that you see being eaten up, are being eaten up by time. O Brahmana! The half-eaten root from which we are all hanging is the last of our lineage, practising austerities. O Brahmana! The rat that you see is time, immensely powerful. He is slowly killing the misguided Jaratkaru, engaged in austerities, who is greedy for austerities, but has lost his mind and senses. [Ancestors to Jaratkaru, Astika Parva, Adi Parva, Ch 41]
  • According to the sacred texts, there are three kinds of fathers. In proper order, they are the one who gives a body, the one who protects and the one who provides food. [Shakuntala describing to King Duhshanta what Sage Kanwa told her about her birth. Sambhava Parva, Adi Parva, Ch 66]
  • Those who have wives can be householders. Those who have wives are happy. Those who have wives have good fortune. Sweet-spoken wives are friends in solitude, fathers in religious acts and mothers in suffering.
  • [Shakuntala to Duhshanta, Sambhava Parva, Adi Parva, Ch 68]
  • The wise have said that a man is himself born as his son. Therefore, a man should regard the mother of his son as his own mother. … The wife is the sacred ground in which the husband is born again. Even sages are unable to have offspring without wives.
  • [Shakuntala to Duhshanta, Sambhava Parva, Adi Parva, Ch 68]
  • You see the faults of others, even though they are as small as a mustard seed. But you do not see your own, even though they can be seen as large as a bilva fruit. … O Duhshanta! My birth is nobler than your own. O lord of kings! You are established on earth. But I roam the sky. Know that the difference between you and me is that between a mustard seed and Mount Meru. — [Shakuntala to King Duhshanta, Sambhava Parva, Adi Parva, Ch 69]
  • Like a pig searches out filth, the fool seeks out evil words, when he hears good and evil in men’s speech. … Those who seek no evil live happily. But fools are happy when they find evil. [Shakuntala to King Duhshanta, Sambhava Parva, Adi Parva, Ch 69]
  • From this day, if a stupid Brahmana commits the crime of drinking wine, he will be considered to have committed the crime of killing a brahmana.
  • [Kavya (Shukra) after bringing Kacha back to life, Sambhava Parva, Adi Parva, Ch 71]
  • Nevertheless, you have cursed me, not out of dharma, but out of desire. Therefore, your desire will never be satisfied. No rishi’s son will ever accept your hand. You have said that my knowledge will never bear fruit. So be it. But it will bear fruit for the one I teach it to. [Kacha to Devayani, Sambhava Parva, Adi Parva, Ch 72]
  • I also know the difference between anger and forgiveness and the strength and weakness of each. But when a disciple behaves disrespectfully towards a preceptor, it should not be condoned. [Devayani to Shukra, Sambhava Parva, Adi Parva, Ch 74]
  • Unlike a cow, the fruits of evil actions are not immediate. Such fruits are certainly manifested, if not in one’s own life, in one’s son or in one’s grandson. They are like a heavy meal in the stomach. [Shukra to King Vrishaparva, Sambhava Parva, Adi Parva, Ch 75]
  • Sharmishtha said, O king! It is no sin to commit a falsehood in five cases — in jest, to women, at the time of marriage, when confronting death and when all one’s riches are liable to be lost. [Sharmishtha to Yayati, Sambhava Parva, Adi Parva, Ch 77]
  • Here, friends and relatives forsake a man who has lost his wealth. There, the gods and their lord forsake one whose merit has been diminished. [Yayati to Ashtaka, Sambhava Parva, Adi Parva, Ch 85]
  • Today, I will lay down a law in this world for the fruits of one’s deeds. No sin will be committed by anyone who is below the age of fourteen years. [Animandavya to Dharma, Sambhava Parva, Adi Parva, Ch 101]
  • It is said that abandon one for the sake of the lineage. Abandon a lineage for the sake of a village. Abandon a village for the sake of a country. Abandon the earth for the sake of the soul. [Vidura to Dhritarashtra, Sambhava Parva, Adi Parva, Ch 107]
  • A man’s judgment does not swallow destiny. Destiny swallows judgment. [Sage Kimdama to Pandu, Sambhava Parva, Adi Parva, Ch 109]
  • Time decays everything, including friendship. … No friendship can be found in the world that does not age; desire and anger both destroy it. [Drupada to Drona, Sambhava Parva, Adi Parva, Ch 122]
  • Altercations are nothing but the resort of the weak. [Karna to Arjuna, Jatugriha-daha Parva, Adi Parva, Ch 126]
  • A wife’s love is stronger than affection for a brother. [Hidimbaa, while looking at Bhima, Hidimba-vadha Parva, Adi Parva, Ch 139]
  • What preserves life is holy and, therefore, what grants life is what is holy. [Hidimbaa to Kunti, Hidimba-vadha Parva, Adi Parva, Ch 143]
  • The atman may be one, but one must serve dharma, artha and kama. [Brahamana lamenting, Baka-vadha Parva, Adi Parva, Ch 145]
  • Great is unhappiness for those who desire wealth, greater for those who have acquired it. [Brahamana lamenting, Baka-vadha Parva, Adi Parva, Ch 145]
  • Like birds grabbing a lump of meat thrown on the ground, all men crave women without their husbands. [Brahamani lamenting, Baka-vadha Parva, Adi Parva, Ch 146]
  • It is said that first one should find a king, then a wife, and then riches. [Brahamana to Kunti, Baka-vadha Parva, Adi Parva, Ch 148]
  • One who does not see impurities in one’s acts, is not expected to see it in another. [Upajaya to Drupada, Chaitraratha Parva, Adi Parva, Ch 155]
  • Which hero will kill an enemy who has been defeated in battle, has lost his fame, and is now protected by a woman? [Yudhishtra to Arjuna, Chaitraratha Parva, Adi Parva, Ch 158]
  • But if a crime doesn’t find a punisher, many in the world will commit crimes. A man who has the power to punish a crime and doesn’t do so, despite knowing that a crime has been committed, is himself tainted by the deed, even if he is the lord. [Ourva to ancestors, Chaitraratha Parva, Adi Parva, Ch 171]
  • On seeing Droupadi, Pritha’s mighty-armed sons and the brave and great-natured twins were struck with the arrows of the god of love. [Droupadi-svayamvara Parva, Adi Parva, Ch 178]
  • Then they all looked at the illustrious Krishna who was standing there. They looked at each other and sat down, her image in their hearts. [Droupadi-svayamvara Parva, Adi Parva, Ch 182]
  • Where has Krishna gone? Who has taken her away? Is it a Shudra or one of low birth? Has a Vaishya who pays taxes placed his feet on my head? [Drupada asks Dhrishtadyumna, Droupadi-svayamvara Parva, Adi Parva, Ch 184]
  • He was a king who had no abilities. All that he did was breathe air in and out. [Karna on King Amuvicha, Viduragamana Parva, Adi Parva, Ch 196]
  • But there is no defeat in appeasement. [Krishna to Balarama, Harana Harika Parva, Adi Parva, Ch 213]
  • A second load always loosens the first tie, however strong. [Droupadi to Arjuna, Harana Harika Parva, Adi Parva, Ch 213]
  • He who casts off that which he has, for the sake of that which might be there, is stupid and the world disregards him. [Mandala to Lapita, Khandava-daha Parva, Adi Parva, Ch 224]
  • Moreover, that king of astonishing power and heroism who maintained purest dharma considered what would confer benefit on all people; best of all experts in dharma, Yudhisthira showed kindness to all his subjects and worked for the benefit of all, with no discrimination. So, the people flourished under his paternal care, and no one hated him; hence he was known as Ajatasatru, ‘Man without enemies.’ Vaisampayan (Page 89)
  • Great king, if this blood from my nose had fallen on the ground, you and your kingdom would have perished, make no doubt! But I do not blame you for striking someone blameless, O king, for harshness quickly takes possession of the powerful. Yudhisthira (Page 285)
  • Even the seers are perplexed about what is action and what is inaction, so I shall explain action to you; when you know it, you will be freed from evil. Krsna (Page 358)
  • I am Time, destroyer of worlds, fully developed, and I have set out here to bring the worlds to their end. Even without your presence in battle, all these warriors arrayed in opposing ranks will cease to be. Krsna (Page 363)
  • Many enemy heads, with fine noses, faces and hair, free from wounds, decked with lovely earrings, their lower lips bitten in rage, flowing with much blood, covered with beautiful garlands, diadems and turbans, resplendent with diamonds and jewels, seeming like stemless lotuses, or the sun or moon, well-perfumed heads that once spoke kind words to friends, were scattered by Arjuna’s son upon the earth. Samjaya
  • Describing Abhimanyu laying waste to the Kaurava army, Samjaya offers a decadent account of the carnage on the battlefield. This detail reminds us that these are people — human beings — who lay slaughtered, but also illustrates a kind of grandeur of this war. After all, this is slaughter that is fated, and the way these men are made up make it seem as if death on the battlefield is a resplendent occasion.
  • His vital energy destroyed by a weapon, Bhurisravas, the pure and most worthy granted of boons, quit his body on the great field of battle and rose aloft, filling heaven and earth with the excellence of his dharma.
  • As Samjaya is describing Jayadratha leaving his body to Duryodhana, Samjaya is reminding Duryodhana of the privilege it is to die in battle, countering Duryodhana’s despair over losing yet another fine warrior. The quote here illustrates the principle that for a warrior, dharma means battling, and if one dies while battling, then one’s soul will ascend in dharma.
  • Stretching forth both his arms, King Salya fell to the earth before the lord of dharma like a toppled Pole of Indra. The earth herself seemed to rise to greet with affection that bull-like hero, wounded in every limb as he was, and doused in blood, like a dear wife greeting her beloved as he fell upon her breast. Samjaya (Page 536)
  • Here, we see the last of Duryodhana’s commanders slain. Like the above quotes, this one articulates a kind of splendor and sacredness in dying during warfare, but it’s also interesting for its reference to Salya as bull-like. The bull is among the most sacred creatures in the Hindu faith, implying that Salya’s death is one to be treated with deep reverence.
  • All the joyful womenfolk of the lion-like Bharatas praised Krsna the stirrer of men, like shipwrecked travelers rescued by a boat; Kunti, Draupadi, Subhadra, Uttara and all the other women rejoiced in their hearts. Then wrestlers, actors, prizefighters, storytellers, bedside attendants and throngs of Suta and Magadha bards all praised the stirrer of men, O bull-like heir of Bharata, and uttered blessings praising the Kure lineage. Vaisampayana (Page 713)
  • Now you acted deceitfully towards Drona in the matter of his son; therefore, O king, you have yourself been deceived into seeing hell. — Indra (Page 784)
  • Whether I am a weaver or his son, whoever or whatever I am, the birth in this family was given by my Daiva or fate. But the prowess and power I have accomplished are by my own self. — Karna
  • कर्मणयेवाधिकारस्ते मा फलेषु कदाचन।
    मा कर्मफलहेतुर्भूर्मा ते सङ्गोऽस्त्वकर्मणि ॥
    Karmanye Vadhikaraste, Ma phaleshou kada chana,
    Ma Karma Phala Hetur Bhurmatey Sangostva Akarmani

    You have the right to perform your actions, but you are not entitled to the fruits of the actions. Do not let the fruit be the purpose of your actions, and therefore you won’t be attached to not doing your duty.
  • बन्धुर् अत्मत्मनस् तस्य येनत्म्ऐवत्मन जितह् ।
    अनत्मनस् तु सत्रुत्वे वर्तेतत्म्ऐव सत्रुवत् ॥
    bandhur atmatmanas tasya yenatmaivatmana jitah
    anatmanas tu satrutve vartetatmaiva satruvat

    For the being who has conquered the mind; that beings mind is the best of friends; But for one whose mind is uncontrolled, that very mind acts as the worst of enemies.
  • यदा यदा हि धर्मस्य ग्लानिर्भवति भारत ।
    अभ्युत्थानमधर्मस्य तदात्मानं सृजाम्यहम् ॥
    yada yada hi dharmasya galnir bhavati bharata
    abhyutthanam adharmasya tadatmanam srjamy aham

    Whenever and wherever a decline of righteousness and a predominance of unrighteousness prevails; At that time, I manifest Myself personally.
  • अनाश्रितः कर्मफलं कार्यं कर्म करोति यः ।
    स सन्न्यासी च योगी च न निरग्निर्न चाक्रियः ॥
    anasritah karma-phalam karyam karma karoti yah
    sa sannyasi ca yogi ca na niragnir na cakriyah

    One who enacts obligatory prescribed actions without expectation of the result of actions he is truly a renunciate and a follower of the science of uniting the individual consciousness with the Ultimate consciousness; not one without prescribed duties, nor one who merely renounces bodily activities.
  • नकर्मनम् अनरम्भन् न्ऐश्कर्म्यम् पुरुसो स्नुते ।
    न च सन्न्यसनद् एव सिद्धिम् समधिगच्छति ॥
    nakarmanam anarambhan naishkarmyam puruso snute
    na ca sannyasanad eva siddhim samadhigacchati

    A person can never achieve freedom from reactions to activities without first performing prescribed Vedic duties; neither can perfection be attained by renouncing them as well.
  • To save a family, abandon a man to save the village, abandon a family, to save the country, abandon a village, to save the soul abandon the earth. — Vidura to Kavya
  • Anyone who is steady in his determination for the advanced stage of spiritual realization and can equally tolerate the onslaughts of distress and happiness is certainly a person eligible for liberation.
  • Unlimited is my wealth. At the same time, I have nothing.
  • He is a fool that practices truth without knowing the difference between truth and falsehood. — Krishna to Arjuna
  • Cleverness does not always lead to gain nor stupidity to poverty. — Vidura
  • If you start work, take rest only after its completion; otherwise, the (incomplete) work will finish you. — Devarata to King Shantanu in Mahabharata
  • The warrior has two enemies — sleep and tiredness. He has two friends — hard work and caution. The warrior who can vanquish these enemies and befriend the two friends will be undefeatable. — Guru Dhronacharya to Arjuna
  • Conquer anger with forgiveness, win the wicked with kindness, educate the niggardly (ungenerous with time, money, etc) with generosity, overcome injustice with the truth. — Udyogaparva, Mahabharata
  • Anyone who is steady in his determination for the advanced stage of spiritual realization and can equally tolerate the onslaughts of distress and happiness is certainly a person eligible for liberation.
  • The difficulties usually arise from having to sever family relationships, to give up the connection of wife and children. But if anyone can tolerate such difficulties, surely his path to spiritual realization is complete.
  • By nature, the body is ever changing, and the soul is eternal.
  • Removal of ignorance involves the re-establishment of the eternal relationship between the worshiper and
  • Revenge is not always better, but neither is forgiveness; learn to know them both, son, so that there is no problem. — Prahlada
  • In the proper discharge of duty, one must learn to tolerate nonpermanent appearances and disappearances of happiness and distress.
  • One must execute his duty despite climatic inconveniences.
  • One must follow the prescribed rules and regulations of religious principles to rise up to the platform of knowledge, because by knowledge and devotion, only one can liberate himself from the clutches of illusion.
  • A great heritage brings responsibility in the matter of proper discharge of duties; therefore, one cannot avoid fighting.
  • Anyone who is steady in his determination for the advanced stage of spiritual realization and can equally tolerate the onslaughts of distress and happiness is certainly a person eligible for liberation. — Krishna
    —————————————————————————————-

Book Recommendations: The Rose That Perfumed The World: Stories from Mevlana Rumi’s Masnavi
While the digital world can seem overwhelming, Sufi wisdom such as Mevlana Rumi’s stories offer a comforting refuge in our digital age, providing solace amidst the constant distractions of the modern world.

Amazon a+ Content Example | Enhanced Brand Content | Expert Tips

A+ Content

Amazon has been a game-changer in the world of ecommerce. They have disrupted the traditional retail model and have become a juggernaut in the online shopping space. Amazon’s success can be attributed to their extreme customer centricity. “Convenience is key”- and the entire business model and mindset is built around this principle. So, any Brand seeking to build and grow their ecommerce channel on Amazon would have to start by taking a page out of Amazon’s book and understand their customers’ needs and wants. Customer personas, journeys and product preferences should be at the forefront of every company’s mind if they want to succeed in today’s ecommerce-driven world.

Empathy Mapping: How to “get inside the mind” of users

Empathy Mapping

Empathy Mapping can be extremely helpful in this situation. In design, it is used primarily to bridge the understanding gap between the end user and the designer. Collaboration maps help us understand a particular type of user through collaborative visualizations. This results in a shared understanding of user needs, allowing for more effective decisions. A empathy map is intended to not only understand user behavior, but to also convey that understanding visually to colleagues. This will enable them to see user behavior from a similar perspective.

What are Private Labels – Explained with examples, Pros and Cons

Private Labels

The term private label or store label refers to products that are sold under a retailer’s brand name but produced by a third party. In most cases, the retailer controls every aspect of the product, including its branding, Pricing, specifications, design, and packaging. Remember that Private brands are made exclusively for a specific retailer and sold in their stores only.

20+ Pricing Strategy – The Best Guide for Retail and eCommerce

Pricing Strategies

The price of a commodity depends on the interaction between supply and demand in a market – called the equilibrium price. A key concept in this theory is price elasticity of demand, which explains how changes in prices affect consumer demand.

The Internet of Behaviors and Its Impact on the Business World

Internet-of-Behaviors

In a world replete with jargons and trending buzzwords one term that has really got traction in the recent years is “internet of behaviors or IoB”. In fact, Gartner has ranked IoB as one of the Top Strategic Technology Trends to watch out for in the coming years. The Internet of Behaviors is a new …

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No.1 Real Free PDF Editor on Mac and Windows – Best Free Adobe Acrobat Alternative

In the current age, a lot of us are dependent upon feature-rich PDFs for our office productivity in the professional world. Hence, basic, and low-quality PDF editing software would not serve the needs of the users. When it comes to editing a PDF file, upgrading to a premium PDF editor is typically necessary in a business setting. It opens up the possibility of easily editing texts, images and graphics, filling forms, and converting from PDF to other formats and vice-versa.

Data Literacy – How to build a data literacy culture in your company

Data Literacy.

Data literacy is the ability to read, understand, and work with data and gain insights from it. Our data-driven world is making this skill increasingly valuable. And yet, it’s a skill that many people lack. So, whether you are looking to spruce up your resume or want to be able to make sense of all those charts and graphs, this post is for you!

RoAS – Return on Ad Spend Explained – With Examples

Roas explained

ROAS- Return on Ad Spend is an important metric that allows sellers to calculate the amount of income (or loss) from each invested dollar and evaluate how productive an ad campaign was. Considering only metrics such as clicks, impressions, and conversions can’t adequately tell us what it really takes to be successful with marketing, especially in a competitive marketplace like Amazon. If you analyze an ad campaign, ROAS is a great way to evaluate how well your ads are working, and it can help with any changes you might want to make in future campaigns!

HEADLESS COMMERCE BENEFITS : The Future of Modern Retail

Headless Commerce benefits

Headless Commerce, however, is not only a paradigm shift; it is a revolution. By using it, merchants can develop online stores without building their storefronts. Developers can build coordinated, brand-consistent experiences across channels using e-commerce platforms with speed, scale, tool usability, APIs, and integrations with third-party tools. Design and UX teams can prioritize enhancing the customer experience and interface to increase conversions, while technical teams optimize the user experience and interface.

Walmart InHome Delivery – Grocery is coming to a fridge near you!

walmart inhome delivery

Adding to the three most popular retail delivery models already available- doorstep, drop-off, and curbside we now have a newer entrant to the list – “Direct-to-Fridge”!
Going with the theme of massive innovation on the retail front, Walmart is expanding its direct-to fridge InHome delivery service. This ‘direct-to fridge’ is a clever spin on ‘home delivery’ where a Walmart associate brings groceries directly to a customer’s refrigerator.

Why SaaS companies should prioritize customer experience optimization

Customer Experience Optimization

Customer experience optimization plays a significant role today in helping SaaS companies to grow their brand, increase customer retention, reduce churn, and increase sales in the end. In the current competitive online market, customer experience (CX) is an important factor business should consider if they want to stay ahead of the competition.  

5 Best Ecommerce Marketing Agency in the UK

ecommerce marketing agency in the UK

Are you looking for an eCommerce marketing agency that will help your business grow? If so, we have compiled a list of the best UK based companies.
The process can be challenging because there are hundreds of agencies in this industry with different skill sets and preferences available to suit most needs!
eCommerce companies can help you in many ways like designing, development and marketing. However it is difficult to select a perfect agency that meet unique needs unless we know about their experience of working with different clients across the globe from countries such as UK or US . That’s why we have put together this list containing leading agencies who offer top notch services at competitive prices without compromising on quality.

Amazon Advertising 101: Above The Fold (ATF) Sponsored Ads

Above The Fold- Amazon

Above The Fold (ATF) refers to the prominent space on the top of a webpage when it first loads. This is the prime real-estate as visitors are bound to notice the content (text, image, video, multimedia) appearing above the fold in a far more significant way.
According to a Google’s analysis of display advertising study-
• Ads appearing above the fold have a 73% visibility
• Ads appearing below the fold have just 44% visibility.

Guide to Webhosting: Best Website Hosting Plans for Your Site

Website Hosting

What is Web Hosting?
In order to buy a hosting plan, you should know specifically what you’re getting and what your needs are. All of the essential files and data for your website are stored by your web host. Additionally, it delivers data to the browsers of visitors. The images, videos, and HTML files stored in your site can be used to display your theme.

Website hosting is primarily responsible for making your Website accessible to the world wide web. Website hosting is a service provided by a web host, a company that hosts other people’s and businesses’ websites. Web Hosting fees vary depending on your needs and goals. An effective web hosting service is not only crucial to launching your website, it also plays a significant role in your Search Engine Optimization (SEO). You need to choose a web host carefully because your site’s speed, security, and more are affected by them.

The Complete Guide to Quick Commerce or Q-Commerce

Q Commerce

Q-Commerce stands for ‘Quick Commerce’ – is a convenient yet apt term to refer to a growing channel known as on-demand or rapid delivery. It refers to companies that deliver goods (typically groceries) in under an hour or as quickly as 10-15 minutes. The term is sometimes used interchangeably with “on-demand delivery” and “e-grocery.”

Digital marketing 101: Share of Search vs Share of Voice

Share of Search

In the digital context, two key measures that invariably comes up during Analytics and Insights discussions are –
1. Share of Search (SOS)
2. Share of Voice (SOV)
They are used creatively as a proxy to estimate brand equity, understand competitor’s tactics and to finetune forecasting and predictive models linked to long-term business strategies.

Brand Strategy in 2023: Key Business Transformation Ideas

Business Transformation Ideas

A big bet approach can boost growth and reposition the core of the company. A move like this propels firms and brands toward a new objective in pursuit of revenue, profit growth, and competitive advantage. Major decisions like these shape the future course of an organization. There are so many disruptions happening today that companies need to evaluate and plan for the long term in order to protect their turf and future-proof their businesses.

Amazon KPI: Net PPM Calculations | Pure Profit Margin (PPM) | Formulas

Amazon Net PPM

Pure Profit Margin (PPM) is a measure of how much net income or profit is generated as a percentage of revenue, and, in the case of Amazon businesses, represents the ratio of net profits to estimated revenue. This measure is also known as Net Profit Margin.

Amazon CRaP: What brands need to know

Amazon Crap acronym

The acronym ‘CRaP’ was created by Amazon internal teams to identify products that would be unprofitable for the company to sell on its eCommerce marketplace. In recent years, the CRaP list has become an arena for the competitive battle between Amazon and the CPG brands it has been courting for long.

Dogecoin news how to mine Dogecoin at your home: A Beginner’s guide

How to mine Dogecoin

Quick Guide to Mine Dogecoin! Yay! I now have an application-specific integrated circuit (ASIC) mining rig to dabble on my crypto obsession. There is a California Gold Rush kind of enthusiasm as I set up my rig to help solve these incredibly intricate computational math problems and hopefully break even one day with ample crypto …

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BUILDING WORDPRESS LOCALHOST ENVIRONMENTS

Wordpress localhost

Here is a curated and vetted list of the top software/s that best fits the needs when quality, performance, and reliability are of utmost importance. Sharing this list courtesy of a brilliant website ‘AThemeArt’ – which specializes in WordPress and create stunning themes and plugins using advanced technology while adhering to WordPress standards

Amazon Prime Day 2021 – HISTORY, FACTS, TRENDS & STATS

person using black and white smartphone and holding blue card

Amazon Prime Day, 2021 is fully underway with tons of exclusive deals and offers. As you know, Prime Day is an annual shopping mega-event aimed exclusively at its paid subscription program’s ‘Prime’ members, delivering two days of deals on products and services from Amazon brands, SMBs, and leading brands. Prime Day started on June 21 …

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Protection against Spear Phishing attacks using simulation

PhishManager is at the forefront of crowdsourcing cybersecurity for enterprises by training employees to be cybersecurity aware and look for suspicious emails and links that can lead to hacking or phishing. In addition, they have trained staff and employees to recognize and report suspicious emails at an affordable price through simulated phishing attacks and On-DEMAND training.

THE RAPID GROWTH OF DOLLAR STORES IN USA | DOLLAR GENERAL STORES

DOLLAR GENERAL STORES

In the American retail landscape, Dollar stores are ubiquitous and are growing into greater prominence for both shoppers and brands. Dollar Stores are typically those retail chains that sells a wide range of goods at meager prices, typically employing a Single Price Point strategy where each item costs a dollar or less. Dollar stores are poised to generate 94.2 Billion Dollars in the United States alone – with Dollar Tree and Dollar General being the predominant players. In the past, there were image issues where only a specific section of low-income families would frequent these dollar stores for their shopping needs. However, a shifting focus on service, value, and a unique assortment of products that meets the needs of a growing spectrum of shoppers had added to the tremendous growth potential.

Know more about ‘FBA’ – Fulfillment by Amazon

Fulfillment by Amazon, or FBA, is Amazon’s fulfillment service for sellers. FBA has been instrumental in aiding the tremendous growth of the marketplace as it has taken over a lot of seller-related fulfillment activities like storing, packaging, and Shipping in a single service umbrella. As a result, Seller’s bandwidth is freed, and Amazon takes up many complexities of the online fulfillment model. FBA asks Sellers to ship their products to a fulfillment center, where they are stored, prepared, picked, packaged, and sent when a buyer makes a purchase.

Amazon FLOW- Forward-Looking Order Workflow – Explained | Dataissacred.com

Amazon advanced PO

In mid-2020, Amazon did a beta launch of their Forward-Looking Order Workflow (FLOW) to help brands better manage Amazon Order Forecast and recover Lost Sales due to Out of Stock (OOS). As per test reports, FLOW based Advanced commitment from Amazon has helped to drive incremental Sales, which is otherwise lost due to Out of Stock. This is a continuous improvement and tweaking of the Amazon model to reward the partner’s most popular and money making brands and ASINs.

The Art and the Science of Data Visualization

data visualization

I remember one of my earlier reference book on Data Visualization was by Stephen Few who authored Show Me the Numbers: Designing Tables and Graphs to Enlighten. It addressed topics such as – why some dashboards are poorly designed, how to create proper tables and graphs for effective and efficient communication. I would still recommend this book for anyone keen to start with the basics of Data Viz.

TOP 20 Free Business Intelligence Tools for COMPARISON 2021

Presenting a non-exhaustive list of the leading BI tools – most of which find a place in Gartner’s Magic Quadrant. The only criteria I have kept strict is the availability of a FREE Trial so that you can give it a try before making any long-term commitments!

NFT Facts, Myths and Trends in a Digital World (2021)

NFT Logo

The jury is still out on whether NFTs will turn out to be a winning trend or just a fad- as we are talking about ‘owning’ digital assets that anyone else can view for free! Nevertheless, the uses of NFTs are diverse – they can represent digital files such as music, video, creative art, digital assets, and so much more. While the digital files themselves are infinitely reproducible, the NFTs representing them are tracked on their underlying blockchains and provide buyers with proof of ownership.
There is definitely a paradigm shift happening as we deal with alternate, augmented reality, replete with digital assets, blockchain, cryptocurrency and a group of savvy buyers in the marketplace.

A Short History of Tesla electric cars

Tesla car

Elon Musk and Tesla have together created the world’s best-selling electric passenger cars, with legion of followers of it’s EV cars and soaring stock prices.
Here is a short, curated timeline of events that has helped shape this iconic company, and in doing so, has managed to throw the traditional automobile industry rule book out of the window!

Understanding The Various Types Of Analytics

Cool data quotes

There is a lot actually- data analytics, market analytics, demand-side analytics, creative analytics, digital analytics, time-based analytics… We are just getting started and it gets a little confusing trying to understand all of the types. I will touch briefly on the common definitions of these various types of analytics and what they can do for your business, and then dive in to the focus of this post, business intelligence and web analytics.

AMAZON RETURNS STATISTICS-TOP ECOMMERCE TRENDS 2021-22

AMAZON RETURNS STATISTICS

TOP 15 AMAZON RETURNS TREND & STATISTICS:

The value of returned products is around $50 billion, which is 25%-30% of total e-commerce sales in 2020.
The top categories for returns were parts, apparel, home improvement, and housewares.
At least 30% of all products ordered online are returned compared to 8.89% in brick-and-mortar stores.
Based on several different eCommerce studies, the average shopping cart abandonment rate is 68.81%…..

Effective strategies to better manage Inventory on Amazon

In a perfect world with Zen-like harmony, there will be Supply Demand equilibrium. Forever!
However, in the eCommerce world’s cutthroat pace where the online store is always open, running out of inventory is a business reality. The paradox of it all is that Sell-Through is good but too much of it and the brands risk getting Sold-Out!

Digital Transformation meets Haute Couture: Chanel USA

black michael kors leather handbag

SoHo in New York provides the perfect backdrop for Atelier Beauté Chanel. The cobblestoned roads, high-end galleries, luxury boutiques, and independent-designer shops offer the ideal setting for the “atelier de beauté” or beauty workshop.

Top Data Quotes for 2021

The following list of curated data quotes from visionaries in the data, analytics, business world —will motivate and inspire you!!

In God we trust. All others must bring data. – W. Edwards Deming

Data is a precious thing and will last longer than the systems themselves. – Tim Berners-Lee

Anything that is measured and watched improves. – Bob Parsons

Big data is at the foundation of all of the megatrends that are happening today, from social to mobile to the cloud to gaming. – Chris Lynch

Amazon Buy Box: Winning strategies to boost Sales

Winning the Amazon Buy Box is the ‘moment of truth’ where Amazon Buy Box Algorithm considers variables like excellent ratings and reviews, A+ brand content, timely delivery and tracking, responsive customer support, FBA, and a competitive price and optimal inventory and selects a Seller as the Buy Box winner.

Amazon A9 Search Algorithm: Winning in the Digital Shelf

A single-minded focus on Customer Centricity is needed where Sellers put on their Customers’ shoes and empathize about their needs, what they are looking for, and then connecting them to the brand story and compelling them to buy the product. It always helps to connect with customers beyond the boundaries of a transactional Buy and Sell relationship, and Amazon’s A9/A10 algorithm seems to agree with me!

Happy New Year 2021

Wishing each one of you a very Happy and Safe New Year!! Wishing for a new year full of hope, learning, and brilliant insights. Data is Sacred Generate a strong password online

Walmart Plus: Winning the last mile?

As I was skimming through the mailbox content, I was greeted by Walmart’s flyer on 15 days free trial of its new subscription model. Walmart is definitely taking the war right into Amazon’s courtyard! Walmart Plus launched during Sep 2020 just in time for the busy Holiday season in the USA with promises of free …

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Bull Run in a Dog’s World- Pandemic Pooches!

As the pandemic reared its Hydra-esque head and impacted the world around us, it did not come across as a total surprise to see humans longing for companionship and belonging with their pets. Adopting a pet and taking care of it is a welcome change as well as therapeutic.

Amazon KPI 50+ Amazon Acronyms and Key Definitions

In this blog post, I will be sharing amazon KPI a curated list of 50 Amazon terminology, glossary, and eCommerce KPI in general, to help you get up to speed. Seattle-based Amazon.com is one of the Big Five companies in the U.S. information technology industry and usual suspects like Google, Apple, Microsoft, and Facebook. It …

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Phantom Inventory Explained: Now You See it, Now You Don’t!

Phantom Inventory

AI helps to identify and prevent phantom inventory: 
Stores are increasingly leveraging Artificial Intelligence (AI) based System for tracking shoppers’ path within the store and shelf products. For example, Amazon Go relies on hundreds of cameras and sensor fusion in each store to identify products that are taken off the shelves by shoppers.  A mesh of Artificial Intelligence (AI), Machine Learning (ML), and Deep learning leveraging image recognition technology, laser sensing, etc., can accurately identify the item on the shelf and, when taken off, returned, or bought.  This will, most likely,  lead to a fundamental shift in how retail sales and inventory management will take place in the future.

Black Friday & Cyber Monday: Win in a socially distant world

Black Friday- the day after Thanksgiving, which acts as the precursor to the holiday season, has traditionally been the USA’s busiest shopping day. In addition, we have Cyber Monday, which brings in a tremendous amount of Sales and hysteria focused on digital shoppers.

How to use Index Numbers in your Time Series analysis?

Time Series Analysis is a vast field in itself, where we analyze data points in an equally spaced sequence of discrete-time data.For example, by closely looking at weekly Sales patterns for a Brand at a Store, to Inventory positions in a time series can reveal insights where we can analyze seasonality, trends, cyclical and even …

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SENTIMENT ANALYSIS: How brand wins Online Reviews and Ratings!

SENTIMENT ANALYSIS

Follow my blog with BloglovinDuring the pre-e-commerce days, we used to depend on word of mouth and the expert opinion of a friend or a geeky face in the neighborhood store to get a good feel of the product.We all need a ‘human’ connection irrespective of how hyper-connected and digitally wired we turn into.In that …

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What the heck is Phygital?

Phygital (pronounced Fidge-it-al) is the answer. ‘Answer to what?’- You might ask.(Link to audio: How to pronounce the word phygital) Well, let’s take a few steps back, and then we will get into it! Retailing, as we would have imagined in the past, is dead! Est prorsus mortuum! The tipping point was reached well before …

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PMI-PBA Business Analysis Certification: How I cracked it in one go?

Impressions, Tips, and Tricks   | Estimated reading time: 3 minutes Today, I am going to share my know-how, tips, and tricks, and advice related to the coveted Professional in Business Analysis (PMI-PBA)® Certification from PMI institute. It has been close to 5000 days (i.e. 13 years!) since I was recruited as a campus hire after my …

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Amazon Prime Day 2020: Yes! It is a BIG ‘deal’ for brands!

Estimated reading time: 10 minutes. Folks! Mark your calendar for Amazon Prime Day Oct 13 – Oct 14. After much anticipation and conjecturing due to Covid-19 related uncertainties, Amazon shifted the event from July to an October setting with events lined up in at least 19 countries, including the USA. Oh, boy! The shoppers and marketers are …

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Building Efficient Development Pipelines with Docker Hub

Docker Hub

Simplifying development processes has become a top priority in DevOps. Teams are always looking for solutions that improve the dependability of deployment, efficiency, and cooperation. Docker Hub is one such essential part of the DevOps toolset.

Unravel the Fun: Discover 4 Exciting Types of Jigsaw Puzzle Games

Jigsaw puzzles have been a popular pastime for adults for centuries, and for good reason. They offer a variety of benefits, including improved cognitive function, reduced stress and anxiety, increased relaxation and focus, enhanced social interaction, and improved mood and sense of accomplishment. Are you a jigsaw puzzle enthusiast looking to level up your game? …

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