Empathy Mapping: How to “get inside the mind” of users
Empathy Mapping can be extremely helpful in this situation. In design, it is used primarily to bridge the understanding gap between the end user and the designer. Collaboration maps help us understand a particular type of user through collaborative visualizations. This results in a shared understanding of user needs, allowing for more effective decisions. A empathy map is intended to not only understand user behavior, but to also convey that understanding visually to colleagues. This will enable them to see user behavior from a similar perspective.