digital marketing - Data Is Sacred

How an organization can create a data driven culture

February 10, 2023 by JJS

A data-driven culture allows the organization to be agile and able to respond quickly to changing market conditions and customer needs. This is done with the confidence of knowing that decisions are being made using the accurate data available rather than gut feeling or old-fashioned guess work. To create an effective data-driven culture, organizations should prioritize behaviors that foster an environment where data can be easily collected, analyzed, and applied – using data as the primary source of information.

5 Reasons Why Illustrations Are Important in Advertising

April 1, 2022 by JJS

A picture speaks a thousand words, more so in the advertising world, where the attention span is very brief. So, are illustrations that important in advertising? It is probably one of the many questions you might be asking yourself, especially if you are in an online business selling digital products. Animations have become a part … Read more

Digital marketing 101: Share of Search vs Share of Voice

December 30, 2021October 28, 2021 by JJS

In the digital context, two key measures that invariably comes up during Analytics and Insights discussions are –
1. Share of Search (SOS)
2. Share of Voice (SOV)
They are used creatively as a proxy to estimate brand equity, understand competitor’s tactics and to finetune forecasting and predictive models linked to long-term business strategies.

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