Roas explained

RoAS – Return on Ad Spend Explained – With Examples

ROAS- Return on Ad Spend is an important metric that allows sellers to calculate the amount of income (or loss) from each invested dollar and evaluate how productive an ad campaign was. Considering only metrics such as clicks, impressions, and conversions can’t adequately tell us what it really takes to be successful with marketing, especially in a competitive marketplace like Amazon. If you analyze an ad campaign, ROAS is a great way to evaluate how well your ads are working, and it can help with any changes you might want to make in future campaigns!