Business Transformation Ideas: Future proof your Brand strategy
A big bet approach can boost growth and reposition the core of the company. A move like this propels firms and brands toward a new objective in pursuit of revenue, profit growth, and competitive advantage. Major decisions like these shape the future course of an organization.
There are so many disruptions happening today that companies need to evaluate and plan for the long term in order to protect their turf and future-proof their businesses. Therefore, creation of innovative products, services, and develop new markets, coupled with new business models and delivery mechanisms are vital cogs to the wheel. This capacity to anticipate and introduce disruptive changes, a previously successful business can find new life.
Key Themes: Business Transformation Ideas for Brands
The three themes of innovation, sustainability, and digital transformation have a major impact across the value chain. Here are the core topics that will be important to brands and business entities of all sizes in the coming years.
- GREEN/SUSTAINABLE THEME
• Focus on clean, simple, sustainable, and organic labels
• Packaging: Sustainable, eco-friendly, or eco-neutral
• Future is in Water: Manage risks and long-term supply chain stability due to worldwide water shortage and shortages of other raw materials. - A BILLION NEW CUSTOMERS LOOKING FOR ‘VALUE’ OFFERINGS
• A billion+ emerging middle-class consumers in emerging markets with a keen focus on Pricing
• Focus on Value – Dollar Stores and Bottom of pyramid focus on Emerging Markets
• Compete with the private-label players that are leading the value trend - SMART ENERGY PERFORMANCE GOALS
• Energy Usage Analysis, Reporting & Benchmarking • Cost Allocation • Energy Performance Analysis & Verification • Energy Efficiency Compliance
• Focus on Smart Energy Monitoring Systems, Smart Building Analytics, Automation, and IoT - WIN THE DIGITAL SHELF
• New Product/Brands exclusive to Digital Channel
• Packaging optimization for Digital Channel to improve profitability
• D2C- A seamless buyer experience from start to finish, tapping into the consumer demand for convenience. - MAKE BETTER DECISIONS WITH ANALYTICS & ACTIONABLE INSIGHTS
• Social Listening: Harness mass consumer insights in the social channels. Monitor campaign performance, Track online reputation, Discover and assess influencers
• Marketing feedback loop: Every customer reaction is met with a response backed by data analytics to pinpoint wins/losses, opportunities.
• Reporting & Insights collaboration with non-competing companies and marketplace like Amazon, Walmart.com
• Use AI and cloud-based technology to optimize the brand experience and gain valuable customer insight to design targeted digital marketing campaigns precisely. - EXPAND PORTFOLIO
• Expand into Niche Categories, Subcategories, and brands catering to micro-culture and tribes
• F&B has become the most extensive online CPG segment. (Opportunity for P&G to expand its portfolio)
• Turning more food shoppers into online customers represents a $58 billion growth opportunity for CPG companies, according to NielsenIQ research. - BOOST SUPPLY CHANNEL INVESTMENTS
• Omnichannel Fulfilment
• Predictive Planning and Demand Sensing
• Real-Time Supply Chain Visibility
• Autonomous Freight and Fleet, 3PL
• Advanced Supply Chain Risk Identification and Mitigation
• Warehouse Robotics & Automation – to Fill Labor Gaps, Speed Deliveries, and meet Demand
• Focus on resiliency, not only efficiency. For example, a launch of a micro-fulfillment center can be leveraged to quickly complete eCommerce and Omnichannel demand spikes. - USING CROWDSOURCING FOR PRODUCT IDEAS – THE POWER OF COLLABORATION
• Drive creativity, innovation, and a close tab on what Consumers want
• Open up brands to a broader pool of ideas and recommendations and generate brand engagements and online buzz.
• Helps to streamline innovation pipeline to save valuable time and money.
• Provides an opportunity to use AR/VR tools to engage with consumers and tribes and gain critical insights
• Opportunity to tap into the power of Influencers to appeal to niche consumers/tribes
