Above The Fold (ATF) refers to the prominent space on the top of a webpage when it first loads. This is the prime real-estate as visitors are bound to notice the content (text, image, video, multimedia) appearing above the fold in a far more significant way.
According to a Google’s analysis of display advertising study-
• Ads appearing above the fold have a 73% visibility
• Ads appearing below the fold have just 44% visibility.
Q-Commerce stands for ‘Quick Commerce’ – is a convenient yet apt term to refer to a growing channel known as on-demand or rapid delivery. It refers to companies that deliver goods (typically groceries) in under an hour or as quickly as 10-15 minutes. The term is sometimes used interchangeably with “on-demand delivery” and “e-grocery.”
In the digital context, two key measures that invariably comes up during Analytics and Insights discussions are –
1. Share of Search (SOS)
2. Share of Voice (SOV)
They are used creatively as a proxy to estimate brand equity, understand competitor’s tactics and to finetune forecasting and predictive models linked to long-term business strategies.
Pure Profit Margin (PPM) is a measure of how much net income or profit is generated as a percentage of revenue, and, in the case of Amazon businesses, represents the ratio of net profits to estimated revenue. This measure is also known as Net Profit Margin.
The acronym ‘CRaP’ was created by Amazon internal teams to identify products that would be unprofitable for the company to sell on its eCommerce marketplace. In recent years, the CRaP list has become an arena for the competitive battle between Amazon and the CPG brands it has been courting for long.
Google AdSense Facts & Statistics – The Google AdSense program brings companies and websites together to advertise on websites, making it easy for all parties to succeed in online advertising. The AdSense program builds relationships with companies that want to advertise on websites and companies that want to make money selling ads.
As 5G networks begin taking off, we arrive at the apex of a new era where the digital and physical worlds converge. 5G will be an integral part of a world with no boundaries but a super-fast internet connection.
Amazon Prime Day, 2021 is fully underway with tons of exclusive deals and offers. As you know, Prime Day is an annual shopping mega-event aimed exclusively at its paid subscription program’s ‘Prime’ members, delivering two days of deals on products and services from Amazon brands, SMBs, and leading brands. Prime Day started on June 21 … Read more
In the American retail landscape, Dollar stores are ubiquitous and are growing into greater prominence for both shoppers and brands. Dollar Stores are typically those retail chains that sells a wide range of goods at meager prices, typically employing a Single Price Point strategy where each item costs a dollar or less. Dollar stores are poised to generate 94.2 Billion Dollars in the United States alone – with Dollar Tree and Dollar General being the predominant players. In the past, there were image issues where only a specific section of low-income families would frequent these dollar stores for their shopping needs. However, a shifting focus on service, value, and a unique assortment of products that meets the needs of a growing spectrum of shoppers had added to the tremendous growth potential.