How to Prepare for Amazon Fall Prime Day in 2023

As Amazon’s Fall Prime Day 2023 approaches, sellers and consumers alike are buzzing with anticipation. This two-day event, historically held in mid-October, promises exceptional deals, massive sales, and a bonanza of business opportunities. To help you gear up for this special event, we have compiled a comprehensive guide with useful tips for sellers.

1. Consult with your Advertising expert

The first step in gearing up for Fall Prime Day is to consult an experienced Amazon PPC manager. Your Amazon advertising manager can help you understand how to improve your product rankings, refine your advertising strategy, and compare advertising KPIs from the past fall prime day and forecast for the upcoming 2023 event.

Not only can they identify the most lucrative keywords for your listings, but they can also help manage your advertising budget effectively, figuring out how much to spend on Amazon PPC during the fall prime event. Navigating the complex world of PPC without expert advice could be detrimental, so do your due diligence and consult with an experienced pay per click expert while it is early in the game.

2. Inventory Management

Fall Prime Day 2023 is expected to bring a surge of online shoppers, which means your inventory management needs to be up to par. Forecast your inventory levels adequately and consider running FBM (Fulfilled by Merchant) offers for low FBA (Fulfilled by Amazon) inventory. This way, you ensure that you have enough products to meet demand without encountering storage fees for excess inventory.

3. Optimize Product Listings

A vital part of your Prime Day prep should involve optimizing your product listings. High-quality images, persuasive descriptions, and compelling bullet points are necessary. Make sure that your titles and meta descriptions are keyword-rich to improve visibility during consumer searches.

4. Exclusive Deals and Promotions

Amazon allows sellers to submit deals until August 11, 2023. So, make sure your Lightning Deals and promotional offers are irresistible enough to capture your target audience’s attention. These deals are crucial for standing out in a highly competitive marketplace.

5. Marketing Enhancements

Marketing should not be an afterthought; instead, plan a robust strategy encompassing email campaigns, social media promotions, and perhaps even influencer partnerships. Aim for a comprehensive marketing mix that will bring in the most bang for your buck.

6. Monitor and Update Payment Methods

One overlooked aspect is ensuring that your payment methods are up to date to avoid any payment delays, which can be a significant hindrance during the fast-paced Prime Day events.

7. Use Tools and Extensions

Finally, make use of Amazon seller tools and browser extensions for price comparisons. These can help you stay competitive by giving you insights into market trends and pricing strategies. You can use a tool like keepa to check your competitors past BSR for the previous fall prime day that occurred in October 11-12, 2022.

Conclusion:
In conclusion, preparation for Amazon’s Fall Prime Day 2023 should start early. From consulting a PPC manager to perfecting listings and setting up robust marketing strategies, every step is crucial for your success.
As Prime Day has evolved from a summer event to an additional one during Fall, the stakes are higher than ever. Do not be caught off guard; start your preparations now to maximize your benefits from one of the most significant online shopping events of the year.