As 5G networks begin taking off, we arrive at the apex of a new era where the digital and physical worlds converge. 5G will be an integral part of a world with no boundaries but a super-fast internet connection.
Amazon Prime Day, 2021 is fully underway with tons of exclusive deals and offers. As you know, Prime Day is an annual shopping mega-event aimed exclusively at its paid subscription program’s ‘Prime’ members, delivering two days of deals on products and services from Amazon brands, SMBs, and leading brands. Prime Day started on June 21 … Read more
In the American retail landscape, Dollar stores are ubiquitous and are growing into greater prominence for both shoppers and brands. Dollar Stores are typically those retail chains that sells a wide range of goods at meager prices, typically employing a Single Price Point strategy where each item costs a dollar or less. Dollar stores are poised to generate 94.2 Billion Dollars in the United States alone – with Dollar Tree and Dollar General being the predominant players. In the past, there were image issues where only a specific section of low-income families would frequent these dollar stores for their shopping needs. However, a shifting focus on service, value, and a unique assortment of products that meets the needs of a growing spectrum of shoppers had added to the tremendous growth potential.
Fulfillment by Amazon, or FBA, is Amazon’s fulfillment service for sellers. FBA has been instrumental in aiding the tremendous growth of the marketplace as it has taken over a lot of seller-related fulfillment activities like storing, packaging, and Shipping in a single service umbrella. As a result, Seller’s bandwidth is freed, and Amazon takes up many complexities of the online fulfillment model. FBA asks Sellers to ship their products to a fulfillment center, where they are stored, prepared, picked, packaged, and sent when a buyer makes a purchase.
In mid-2020, Amazon did a beta launch of their Forward-Looking Order Workflow (FLOW) to help brands better manage Amazon Order Forecast and recover Lost Sales due to Out of Stock (OOS). As per test reports, FLOW based Advanced commitment from Amazon has helped to drive incremental Sales, which is otherwise lost due to Out of Stock. This is a continuous improvement and tweaking of the Amazon model to reward the partner’s most popular and money making brands and ASINs.
Sell In: number of Units of a product that a manufacturer is selling into the Distributor (Refer the Infographic below)
Sell Through: Sell-through is sales from the Manufacturer/Distributors to the Retailer
Sell Out: number of units of a product the Retailer ends up selling to the end customer
Winning In The e-Commerce Channel would entail winning on each of the key drivers, which goes by an apt acronym C.A.R.S. (Read More!)
In a perfect world with Zen-like harmony, there will be Supply Demand equilibrium. Forever!
However, in the eCommerce world’s cutthroat pace where the online store is always open, running out of inventory is a business reality. The paradox of it all is that Sell-Through is good but too much of it and the brands risk getting Sold-Out!
SoHo in New York provides the perfect backdrop for Atelier Beauté Chanel. The cobblestoned roads, high-end galleries, luxury boutiques, and independent-designer shops offer the ideal setting for the “atelier de beauté” or beauty workshop.