amazon

A+ Content

Amazon a+ Content Example | Enhanced Brand Content | Expert Tips

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Amazon has been a game-changer in the world of ecommerce. They have disrupted the traditional retail model and have become a juggernaut in the online shopping space. Amazon’s success can be attributed to their extreme customer centricity. “Convenience is key”- and the entire business model and mindset is built around this principle. So, any Brand seeking to build and grow their ecommerce channel on Amazon would have to start by taking a page out of Amazon’s book and understand their customers’ needs and wants. Customer personas, journeys and product preferences should be at the forefront of every company’s mind if they want to succeed in today’s ecommerce-driven world.

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Amazon Prime Day 2021 – HISTORY, FACTS, TRENDS & STATS

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Amazon Prime Day, 2021 is fully underway with tons of exclusive deals and offers. As you know, Prime Day is an annual shopping mega-event aimed exclusively at its paid subscription program’s ‘Prime’ members, delivering two days of deals on products and services from Amazon brands, SMBs, and leading brands. Prime Day started on June 21 … Read more

AMAZON RETURNS STATISTICS

AMAZON RETURNS STATISTICS-TOP ECOMMERCE TRENDS 2021-22

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TOP 15 AMAZON RETURNS TREND & STATISTICS:

The value of returned products is around $50 billion, which is 25%-30% of total e-commerce sales in 2020.
The top categories for returns were parts, apparel, home improvement, and housewares.
At least 30% of all products ordered online are returned compared to 8.89% in brick-and-mortar stores.
Based on several different eCommerce studies, the average shopping cart abandonment rate is 68.81%…..

Effective strategies o better manage Inventory on Amazon

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In a perfect world with Zen-like harmony, there will be Supply Demand equilibrium. Forever!
However, in the eCommerce world’s cutthroat pace where the online store is always open, running out of inventory is a business reality. The paradox of it all is that Sell-Through is good but too much of it and the brands risk getting Sold-Out!

Amazon Prime Day 2020: Yes! It is a BIG ‘deal’ for brands!

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Estimated reading time: 10 minutes. Folks! Mark your calendar for Amazon Prime Day Oct 13 – Oct 14. After much anticipation and conjecturing due to Covid-19 related uncertainties, Amazon shifted the event from July to an October setting with events lined up in at least 19 countries, including the USA. Oh, boy! The shoppers and marketers are … Read more